Wednesday, January 30, 2013

EOC week 3 : There's an app for that


OK, I'm thinking of an App for make-up artists that would use the camera function to scan a Clients Skin tone and tell you what the underlying hues are, then direct you to the brand of make up you are using and there would be a numbering system that corresponded. For example, say the brand is, Make-up Forever. If they could coordinate their numbering system with this skin matching technology they could use that as a part of their advertising.




 Hey! Guess what, I found it.. that is pretty awesome. I can't really say that i was suprised or anything. i was also hoping that it did already exist so that i could use it i am just curious. It isn't exactly like what i was describing but it is close enough. The only thing i would suggest is making sure that you tell users to have good or consistent lighting as to get the most accurate skin tone reading and the best results. also  should include tips such as what colors match well with your skin tone what colors will look good on your face, what color not to dye your hair, best color shades of  clothing etc. etc.

Friday, January 25, 2013

EOC Week 2: Customer Service

      "Express is the must-have sexy, sophisticated fashion brand for work, the weekend, or going out. It’s what’s new and what’s now for young fashion-forward women and men. We started more than thirty years ago as an experiment – an offshoot of another successful retail concept. There was nothing but opportunity in front of us and we took it."
Michael Weisse
Cheif Executive at Express
  This i thought was a good example of  a good business intent, always start with the idea of providing a service or wanting tosolve a problem and that is how you will be successfull and ultimatly make your money, don't set out with that goal of getting rich that is not how you build a clientel or a steady income.
"We aren’t inventors – there are so few of those in the world of fashion today – nor are we imitators, that is far too easy. At Express, we are innovators."
" We find inspiration and trends from all over the world and interpret them in a way that is uniquely Express. And we have become the preferred destination for the latest trends." its good to see that

Wednesday, January 16, 2013

EOC Week 1 : My Voice




As far as professionally, when it comes to the Advertising world I am as green as they come. Everything about it is still new and interesting, and as I look upon the industry with a fresh pair of eyes I can only hope that I am able to keep up. It is funny that somebody who is still gaining basic knowledge and experience is already worried about staying relevant. It’s all about portraying confidence. I’m sure many of you are familiar with the phrase “fake it ‘till you make it.” It has been adopted into my mental rolodex of inspirational mantras. And so far has proven itself to be absolutely applicable in every aspect of my life. Not once have been able to create put together and carry out a plan from begining to end in which things worked out or looked like I planned. It’s awful. However, the trick I have learned that always helps is to just keep your mouth shut and do, and as long as your face doesn’t give you away people will never know there was a problem. A fantastic example of this is when I am asked to hair, for a show or photo shoot, or any event I general, (I do hair freelance) As long as I have a plan, something will go wrong and I end up having to wing-it. Improvisation and the ability to think on your toes are absolutely necessary traits to hold if you want to make it in both fields and I have been able to take things I have learned from each and apply them to the other discipline. I am very much enjoying my work and though I have a lot to learn, I always say yes to new networking opportunities and events that come my way.