Objective:
Create somewhere people can eat either before or after they workout. Primarily serving supplemented drinks and foods high in carbs and protein.
SWOT Analysis:
S = location - I'm listing my location as a strength because it is in an area with local gyms,other bars/restaurants (within similar price ranges) and a dance studio.
W = target market, i feel like it may be too narrow. I am not sure if a health food establishment would do particularly well in this area if it weren't for the surrounding businesses. I would try to tap into the same clientele as the gyms with out directly competing with them, but offering a new experience.
O = regulars, those who will be returning on a regular basis as they go to the gym/studio
T = the bar across the parking lot
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